our manifesto, applied.

inspiration & thought leadership

strategy

Understanding culture should not be disconnected from business strategy.

In fact, it is at the intersection of cultural & business insights where strategy truly lies.

knowledge visualization

efficiency

Companies shouldn’t have to wait too long or pay too much to get good quality work. It should be possible to achieve high standards of quality at reasonable times & costs.

 

 

our manifesto

We seek to find inspiration through culture to advance the way brands reach consumers. Why? Because we believe that research shouldn’t just inform... It should actually INSPIRE.

our mission to inspire  permeates everything we do.

From client & consumer interactions, to research methodologies & deliverables, to thought leadership POVs, to self-sourced research initiatives.

The pursuit of insight should not be solely for the sake of information, but rather for how that information can inspire our clients to better serve consumers.

Information does not have to be black and white (or dull)…

…we believe it can be exciting and beautiful.

Keep scrolling for more

Keep scrolling for more


A BRIEF VIRTUAL INTRO

Welcome to our site.

Read on to learn more about our take on research,

Headquartered in Chicago, our team is as geographically as it is culturally diverse.

 

CHICAGO

200 west grand ave.

chicago, il 60654

312.860.3191

info@ahzul.com

 

 

AMERICAS

The rest of the team is located in...

Seattle

Miami

New York

Los Angeles

San Francisco

Philadelphia

Washington, D.C.

Bogotá

Mexico City

Sao Paulo

 

 

 

 

we think of ourselves as thought leaders... and as a team, we strive to come up with relevant POVs that interest (and challenge) our clients.

 

to learn more about what's trending in our world,

click the bulb.

 

A sampling of how we often get to the insights... but we like to keep an open mind & innovate to find new & unexplored avenues.

our qual

U&A

Market Sizing

Segmentations

Brand Equity

Price & Demand Elasticity

Concept Testing

Ad Testing

Cart

Turf

Tracking

Qualistics

our quant

But what makes us unique is how we TRANSFORM findings into actionable insights - by applying our Inspiration Spring-Boarding    techniques.

 

INSPIRATION SPRING-BOARDING

1

VISUAL INSPIRATION SPRING-BOARDING

We use information design to help unearth and distill the most salient insights for maximum impact.

2

STRATEGY INSPIRATION SPRING-BOARDING

Be it in the form of an internal ideation session or a stakeholder in-person session, we focus on how the insights can inspire go-to-market strategies.

3

CREATIVE INSPIRATION SPRING-BOARDING

AHZUL-led ideation sessions with exercises meant to use consumer insights as an inspiration input for creative development.

4

CULTURAL INSPIRATION SPRING-BOARDING

A Total Market approach developed for U.S. brands who are looking to strengthen their offerings & communications via cross-cultural inspiration.

our services

We are a full-service, research-based consulting firm that provides services to brands who are looking to be culturally relevant to connect with consumers.

 

At Ahzul, we specialize in ad-hoc projects that are truly tailored to our clients' needs. We don't believe in pre-established, cookie-cutter, formulaic solutions. Because we get that each client is unique (and so is each project), we tailor our portfolio of services accordingly.

 

Our team has been involved in...

NEW PRODUCT INNOVATION

BRAND

DEVELOPMENT

CULTURAL

EXPLORATIONS

FOUNDATIONAL

RESEARCH

COMMUNICATIONS

DEVELOPMENT & TESTING

PRICING &

PACKAGING

MARKET OPPORTUNITY

ASSESSMENTS

USAGE & ATTITUDE

STUDIES

 

 

and we believe visualization plays a key role in making insights come to life.

Click image to view larger

 

 

 

our clients

We attract clients who subscribe to the idea of inspired insight generation and who look for a partner to truly join them in that journey.

 

Our pursuit of inspiration has not been limited to any one industry, client type, consumer base, company size or geographic location. We simply love to take on work that allows us to put our manifesto into practice.

got milk?

the team

A cast of characters that includes a former Northwestern attorney turned researcher, a previous big company VP who was lured into the independent shop world, a past Nestle insights manager, a Wharton School of Business grad, talented bicultural & bilingual moderators & analysts, and a team of designers that believe information can be beautiful.

 

JOHANA M. GOMEZ

Principal

 

Johana is a rare breed in the marketing world. A Northwestern University lawyer turned researcher, Johana channels her analytical skills, curiosity, discipline & passion to understanding ethos, people & business strategy.

 

PATRICIA CARDENAS

Vice President - Qualitative

 

After graduating from Wharton, Patricia got the research bug. As our Senior Qual Director, she now applies her business background to exploring the ties between consumers, brands & culture.

Keep scrolling for more

the leadership

MIGUEL GOMEZ WINEBRENNER

Principal

 

Miguel believes things can always be done better. As co-principal of Ahzul, his mission is to use research as a tool to inspire brands to continually innovate and truly connect with consumers.

KATALINA ARANGO

Managing Director

 

Kata began her career as a CI manager at Nestle & now runs Qual & Quant projects here at Ahzul. A jack of all trades, Kata helps us run a tight ship & shape key qual/quant insights for actionability,

 

In addition to our leadership, our team is comprised of a highly sophisticated group of professionals (some internal & some strategically-chosen partners), who share our mission to inspire & our passion to uncover insights. We choose the talent for each project to be a 'perfect fit' - to our clients' styles, needs & personalities.

Ethnographies

Shop-along & Dine-alongs

Affinity Groups

Friendship Sessions

Gallery Style Sessions

Party Groups

Online Platforms & Communities

Focus Groups

Dyads / Triads / Quads

One-on-Ones

Car Clinics (Moderation & Analysis)

Expert Interviews

Mock Shelf & Shopping Sessions

Interviews in Unique Settings

 

 

TM

TM

TM

To effectively help our clients, we pick and choose the right research tools for the job. From the more traditional, to new & innovative methodologies, we employ whichever tool is best suited for a particular brand, demographic and set of objectives.

TM

TM

TM

TM

hello

our ethos

clients

team

services

POVs & news

contact

 

TO GET TO KNOW US BETTER...

 

Call us at 312.860.3191

Drop us a line at info@ahzul.com

Request a copy of our full capabilities

 

And follow us on

Copyright © 2016 Ahzul. All Rights Reserved.