our POVs

At Ahzul, we love what we do. We are curious & passionate about people, culture & what that means for business.

 

And we become so invested in our work that we keep thinking about the implications way past project completion.

 

Furthering our mission to INSPIRE, our team continuously comes up with Points of View (POVs) on different subject matters & industries. Below are some of our more recent examples.

 

LANGUAGE, CULTURE & WHY SOMETIMES PEOPLE FEEL LIKE THEY ARE HAVING PARALLEL CONVERSATIONS.

 

A discussion on the connections between culture & language, and what is considered persuasive in the Hispanic v. General Market spaces.

 

(Click on thumbnail to get downloadable PDF).

OUR TAKE ON TOTAL MARKET AS A CIRCUITRY OF INSPIRATION.

 

Our POV on what Total Market is, what it is not, and how if done well, it can inspire bigger, better & more strategic insights.

 

(Click on thumbnail to get downloadable PDF).

UNDERSTANDING THE IMPACT OF CULTURE ON AN EFFECTIVE OUTREACH.

 

A look at how Hispanics view the insurance category & what could have been done better in the introduction of Obamacare.

 

(Click on thumbnail to get downloadable PDF).